Yelp your tax office - zagat your doctor?! doing social accountability the restaurant review type of way
Inviting your peers to collectively assess the quality of services - it might have started pre-Internet with the Zagats of the world that polled their friends to compile restaurant reviews.
And it has now turned into a digital surge, by some tech cheerleaders embraced as the ratings revolution. A new crop of online rating tools make it easier than ever to register your opinion and look up what others are saying about any kind of private business and service under the sun. Who dares venture for dinner in an unfamiliar city without checking the Yelp or Google reviews of that place (the latter actually snapped up and integrated Zagat into its review system)? These tools have by now become a staple of the discerning (and at times righteous) consumer, giving rise to ever more sophisticated metrics and review compilations.Yet two ideas / more recent developments make such online rating platforms also super-interesting from an ambient accountability perspective: